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California Pizza Kitchen Introduces New Menu Item Open Letter From…A Chickpea
LOS ANGELES: An unexpected spokesperson appealed to readers of The Los Angeles Times and Sun Sentinel with an open letter seeking to start a movement.
A chickpea (yes, a chickpea) penned a piece begging readers to save it “from a lifetime of monotony.” The media placement, which appeared as full-page ads in both papers on June 22, is part of California Pizza Kitchen’s plan to promote its new Chickpea Crust Pizza.