The Carter Center has hired Allison+Partners to spearhead the launch of its new Georgia Mental Health Parity Awareness Campaign, which aims to educate Georgians about their right to mental healthcare on par with physical healthcare.
Darkness has long been associated with depression. A campaign from the American Foundation for Suicide Prevention and agency Allison+Partners uses the image of darkness to illuminate how dialogue with people experiencing mental health issues such as depression can prevent suicide.
Stagwell, the challenger network built to transform marketing, took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing community. Network agencies including 72andSunny, Allison+Partners, Forsman & Bodenfors, and GALE won a combined 12 Cannes Lions awards across the categories of creative, design, digital, entertainment and PR.
Pride is different this year. More than 520 anti-LGBTQ+ bills have been introduced in state legislatures, a record; So how do brands celebrate pride in a time of uncertainty and in an increasingly hostile environment?
As a little girl growing up in the ‘90s, I vividly remember listening to music sitting on my stoop in South Jamaica, Queens. Back then, we didn’t have social media or Apple Music, so if I wanted to hear my favorite jam multiple times, I had to record it on the radio or purchase a cassette tape. Any problem could be solved when I listened to music, it gave me a sense of peace and perhaps more accurately, refuge. As I grew into adulthood, I realized music is a critical component of Black culture. In times of crisis and during difficult moments, music is what brings Black people together.
As a non-binary person in the working world, I have experienced a few fears and obstacles in navigating the workplace. This has ranged from toilets to email signatures, and a lack of general education around the non-binary space. I am fortunate to have a manager who has been incredibly supportive throughout the process and put measures in place to make sure I feel comfortable and safe in my working environment.
Rosenberg is part of a team from Allison going to Cannes to introduce the firm’s AI-powered cultural relevance brand tool Brand Geist IQ, which launched in the U.S. last year, to U.K. clients. She is also on a panel organized by the World Woman Foundation in partnership with the Cannes Can: Diversity Collective about marcomm’s role in creating an equitable future.
As recently as five years ago, healthcare PR sat squarely in its own corner – siloed by the technical nature of the work and niche knowledge required to effectively support clients. But as marketing and communications have rapidly evolved in the digital era and consumer, tech and health industries have converged, so has our industry approach to communications. The ongoing need to deliver fresh thinking and a unique perspective to differentiate our clients in the crowded healthcare industry is more important than ever, requiring both creativity and outside-industry expertise.
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