MACY'S CMO RESPONDS TO SNL SPOOF OF THE DEPARTMENT STORE'S AD

It’s the most wonderful time of the year—but not for kids who are forced into festive fashions at the behest of their stressed-out parents. Saturday Night Live captured the essence of that holiday magic in a sketch Saturday night that parodied a Macy’s commercial.

“The holidays are here, so head to Macy’s for unbeatable deals on a winter wardrobe for the whole family,” a woman’s cheerful voice urges shoppers. “Tis the season for wrestling your wiggly little monster into thick winter clothes.” The spot advertised 40 percent discounts on cozy corduroys “that’ll pinch his little nuts” and snow boots “that are so hard to put on, it’ll strain your marriage.” In one promotion for "hard, shiny shoes that hurt," a mother tells her whining daughter, "Welcome to being a woman, Kiley."

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