Hallmark CEO Apologizes, Company Will ‘Reinstate’ Zola’s Same-Sex Wedding Ads

One day after Hallmark Channel’s decision to pull several ads from wedding planning brand Zola featuring a same-sex couple kissing sparked outrage, Hallmark’s CEO has apologized for what he called the “wrong decision,” and the company said it would work with Zola to start airing the spots once again.

On Thursday, in response to pressure from conservative group One Million Moms, the network pulled several ads from Zola featuring a same-sex couple kissing at their wedding, which had been airing since last week. Zola responded by saying it would no longer advertise on the network for the foreseeable future.

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