The Age of Accountability: 'Business as Usual is Dead. Hooray for That'

Facebook and the Washington Redskins are learning that partners will no longer accept excuses for not meeting their standards.

Emboldened by a new culture of challenging the status quo, brands are putting institutions on notice, from an 88-year-old professional sports franchise to the world’s largest social media company. 

FedEx, Nike, Coca-Cola and Starbucks are among the brands exerting their influence with companies they do business with, demanding big, history-making changes. And those progressive brands are being cheered on and counseled by agencies that are encouraging them to be ambitious.

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