Regus Owner IWG Shifts PR Duties After Global Agency Review
LONDON — IWG, the world’s largest provider of flexible workspaces, with a portfolio of brands including Regus, Spaces, Signature and HQ, has conducted a comprehensive review of its communication partners as it shifts its communications focus to the future of work in a post-pandemic world.
Engine MHP + Mischief has been appointed to develop and lead the global communications strategy for IWG, as well as acting as hub office for markets and implement the strategy in the UK. The win brings together strategic communications advice from MHP’s brand and reputation team, and creative from the Mischief team to build campaigns around the future of work and hybrid working. MD Ian Kirby and director Helen Byard are heading up the agency team.
In the US, Allison+Partners was appointed as agency partner, and the team have already launched IWG’s new flexible workspace concept in retail locations. The agency team is led by Jill Feldman, partner and US corporate MD.READ MORECategory: Corporate
Engine MHP + Mischief has been appointed to develop and lead the global communications strategy for IWG, as well as acting as hub office for markets and implement the strategy in the UK. The win brings together strategic communications advice from MHP’s brand and reputation team, and creative from the Mischief team to build campaigns around the future of work and hybrid working. MD Ian Kirby and director Helen Byard are heading up the agency team.
In the US, Allison+Partners was appointed as agency partner, and the team have already launched IWG’s new flexible workspace concept in retail locations. The agency team is led by Jill Feldman, partner and US corporate MD.READ MORECategory: Corporate
