Pizza Hut revives ‘OG’ branding to kickstart growth: ‘We lost sight of where we came from’

Pizza Hut’s latest campaign features a bolder tone of voice and a resurrection of its red-roof logo – two things its chief brand officer hopes will resuscitate consumer love for the pizza chain after a period of brand shyness and slow growth.

The brand has chosen to unveil its new branding through a campaign for Cheesy Bites, its limited edition, tear-and-share crust pizza. The snappy flagship commercial for the menu item is packed with product shots and an assertive voiceover, which concludes that “no-one outpizzas the Hut”.

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