'Most brands wouldn't allow Yorkshire Tea's #BeKind Twitter reaction' - KFC social chief

The majority of brands would not allow social media managers to give such a "human" response to trolling as Yorkshire Tea did in the recent Conservative Twitter furore, according to KFC UK & Ireland's social media chief.

Josh Benge spoke to PRWeek following the barrage of comments - many negative - directed at Yorkshire Tea after Chancellor Rishi Sunak tweeted a picture of himself with the brand.

Yorkshire Tea later tweeted about the impact that such negative comments can have on people who look after the accounts, and urged the public to "be kind".

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