Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp

Miller Lite is bringing back its iconic slogan, "It's Miller Time," for a new generation of beer drinkers, the company revealed in a blog post. The premise of the campaign is for consumers to put down their phones, forget about their social media accounts and have a beer in person with real friends.

Miller Lite is "going dark" on social media. In a nod to how serious it is about this message, Miller Lite is giving away free beer to up to 118,000 people — the number of the brand's Instagram followers — who unfollow Miller Lite on Instagram or Facebook. The brand also debuted a dark can on Twitter.READ MORE