Impossible™ Spelling Bee

Impossible™ Spelling Bee, a parody response, created entirely in-house with a cast comprised of Impossible employees and their children. In our video, a contestant is asked to spell “poop,” and when she asks for a definition, Impossible CEO Pat Brown defines it and adds, “there’s poop in the ground beef we make from cows.” A voiceover then comes in, explaining that in 2015, Consumer Reports tested 300 samples of ground beef and discovered that all of it contained fecal bacteria. The spot closes with this: “Just because a kid can spell “poop,” doesn’t mean you or your kids should be eating it."

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