How short-term and long-term crisis responses require different mindsets

The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.

Modern crisis management and mitigation have become exceedingly complex.

With the evolution of the media cycle, social media and consumers’ demands for direct access to brands and organizations, crisis preparation and reputation management have become high tech, day-and-night, expensive endeavors.

According to some experts, that’s a relatively new reality.

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