How Comms Tech Helped Savvy Marketers use Super Bowl Uncertainty to Their Advantage

Nearly a year into a pandemic, the show went on. The Tampa Bay Buccaneers beat the Kansas City Chiefs, Tom Brady proved that age is just a number and Super Bowl ads took over the airwaves — and our social media channels. 

With more than a full week to digest the Super Sunday campaigns, experts highlight the importance of purpose in brand messaging, noting that companies that chose not to air an ad may have had the strongest message of all. Others are focusing on how big brands carried out large campaigns in spite of the pressures of coordinating remotely on one of the biggest nights of the year. And others note the unpredictability of this unique Super Bowl. 

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