Facebook Blocks Valuable ad Data in Privacy Update to its Marketing Partner Program
Facebook is shutting down a source of data that shared “device-level” information about people’s phones to advertisers for purposes of targeting and measuring ad campaigns. For years, the data had been made available through a marketing partner program that Facebook had closely monitored, but with privacy fears and new laws constraining the digital ad industry, the social network is reconsidering past practices like this one.READ MORECategory: Integrated Marketing
