This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.
 
Credit: Campaign Asia
September 12, 2019 //  //       //  Opinion

Chinese consumers angered by Muji

Chinese people are busy with preparations for the Mid-Autumn Festival, and merchants want to take advantage of the period. However, Japanese brand Muji has encountered troubles due to a statement on Weibo that caused strong dissatisfaction among some Chinese consumers.

Muji described the location of a planned event using the term "French Concession" in a 10 September post, which caused immediate dissatisfaction among some netizens.
READ MORE

Social Media

The Stream Podcast

The Stream

Articles and opinions delivered directly to your inbox.

Sign up today.