Burger King dishes free Impossible Whoppers to delayed holiday flyers

Burger King's latest marketing campaign targets consumers who are delayed while traveling over the holidays, per a press release shared with Marketing Dive.

The "Delay Your Way" promotion will dish out free Impossible Whoppers to app users whose planes are delayed between Dec. 18 and 30. Participants must download the burger chain's app and input their flight details. If the flight is verified as delayed, Burger King will deliver a mobile coupon for the free menu item at participating restaurants across the countryREAD MORECategory: Consumer Brands