Allison+Partners Forms Middle East Partnership
DUBAI — Allison+Partners has expanded its global footprint with its first presence in the Middle East, after forming a strategic partnership with communications agency Orient Planet Group.
The partnership gives Allison+Partners – which has 30 offices across the US, Europe and Asia-Pacific – reach into the United Arab Emirates, Saudi Arabia, Jordan, Egypt, Bahrain and Kuwait with Orient Planet’s offices, plus a wider affiliate network across the Arabian Gulf, Levant, Egypt and North Africa.
Orient Planet Group founder and managing director Nidal Abou Zaki, who founded the firm 19 years ago, will serve as the head of the agency’s operations in the region.
Andy Hardie-Brown, Allison+Partners’ co-founder and global vice chair, said: “After several years of global expansion, the Middle East is a natural next step for the continued growth of our agency. Dubai in particular is an important hub for the region, and feeder market into Europe, APAC and Africa.”
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The partnership gives Allison+Partners – which has 30 offices across the US, Europe and Asia-Pacific – reach into the United Arab Emirates, Saudi Arabia, Jordan, Egypt, Bahrain and Kuwait with Orient Planet’s offices, plus a wider affiliate network across the Arabian Gulf, Levant, Egypt and North Africa.
Orient Planet Group founder and managing director Nidal Abou Zaki, who founded the firm 19 years ago, will serve as the head of the agency’s operations in the region.
Andy Hardie-Brown, Allison+Partners’ co-founder and global vice chair, said: “After several years of global expansion, the Middle East is a natural next step for the continued growth of our agency. Dubai in particular is an important hub for the region, and feeder market into Europe, APAC and Africa.”
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