4 things you must get right when you move physical events to digital
Seminars, trade shows, and conferences have been a staple tactic for marketers for decades. Frankly, there is nothing like face-to-face interaction to drive awareness and generate opportunities. The most recent data (pre-pandemic) from Statista found that 13% of global businesses surveyed spent between 1% and 5% of their marketing budget on events, while 10% reported spending more than half of their budgets on events.READ MORECategory: Integrated Marketing
