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Spotify brings advanced measurement to podcast advertising with new tool

Spotify has launched an adtech product, Streaming Ad Insertion, that aims to turn podcast advertising into an advanced performance marketing channel by providing advertisers with a suite of capabilities.  Traditionally, podcasts have been predominantly downloaded via RSS content feeds, meaning the potential to gather data on how they are consumed has been limited. But the shift from downloading to streaming enables a greater level of measurement and planning for channels such as music streaming (including on Spotify) and content on demand

5 minute read
Client News

Twitter Will Let Users Limit or Block Replies to Tweets

Twitter is adding another safety control to help curb abuse and harassment on its social network: Users will soon be able to limit the group of people that can reply to their tweets.

When posting a message, users will also be able to choose who can reply: anyone, just their followers, only people mentioned in the tweet, or no one at all. The feature, announced Wednesday at the CES technology conference in Las Vegas, is an effort to limit harassment and other types of unhealthy interactions between users, a problem Twitter has been working to fix for years.

5 minute read
Client News

MACY'S CMO RESPONDS TO SNL SPOOF OF THE DEPARTMENT STORE'S AD

It’s the most wonderful time of the year—but not for kids who are forced into festive fashions at the behest of their stressed-out parents. Saturday Night Live captured the essence of that holiday magic in a sketch Saturday night that parodied a Macy’s commercial.

“The holidays are here, so head to Macy’s for unbeatable deals on a winter wardrobe for the whole family,” a woman’s cheerful voice urges shoppers. “Tis the season for wrestling your wiggly little monster into thick winter clothes.” The spot advertised 40 percent discounts on cozy corduroys “that’ll pinch his little nuts” and snow boots “that are so hard to put on, it’ll strain your marriage.” In one promotion for "hard, shiny shoes that hurt," a mother tells her whining daughter, "Welcome to being a woman, Kiley."

5 minute read
Client News

Facebook’s Messenger adds Star Wars-themed features and AR effects

Star Wars has come to Facebook’s  Messenger  app. Facebook today announced a new set of Star Wars-themed features for Messenger users, including a chat theme, reactions, stickers and AR effects. The features were developed in partnership with Disney to help promote the upcoming film, “Star Wars: The Rise of Skywalker,” which premieres nationwide on December 20.

Both the stickers and the reactions allow users to express themselves using characters from both sides of The Force, says Facebook. For example, you can laugh like Finn, act surprised like Rey, cry like C-3PO, act angry like Kylo or give a BB-8 thumbs up or a Stormtrooper thumbs down.

5 minute read
Client News

Influencer marketing agencies prepare for the end of the Instagram like

Instagram’s impending removal of likes from public view — now in the testing stages — is forcing advertisers to reassess how they judge the popularity and reach of influencers.

If likes become less available, advertisers might need to rely more on building relationships with influencers to gain access to accurate data. Without a direct relationship with an influencer, advertisers have no way to know if the numbers shared by that person are real.

5 minute read
Client News

Instagram introduces birthday checks to create ‘age-appropriate’ experiences

Facebook-owned Instagram has enacted a major policy change to limit access to content restricted to older audiences, such as gamblingalcohol and birth control. From now, all new users must provide their date of birth when signing up.

The measure follows criticism on both sides of the Atlantic that Instagram and others are routinely exposing children to inappropriate content, raising the spectre of tough new child safety and privacy regulations.

5 minute read

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