By: Todd Sommers
Crisis-focused organizations must not forget about their people.
Business conditions under COVID-19 continue to evolve rapidly. With more attention focused on business continuity, it’s easy to forget about internal communications. While employees, partners and customers understand you won’t have all the answers, it’s important to show you’re thinking about them.
The new twist in today’s environment, compared with previous crises, was the rapid transition to WFH for most workers. Your organization’s stakeholders are isolated, distracted and stressed.
This situation will test many companies’ cultures, missions and values as employees lose the kinetic energy the physical office generates. Employers need to provide immediate, frequent and ongoing communications from leadership, and the existing content distribution strategy deserves reexamination as standups and townhalls get cancelled and email volume increases.
As we move from the immediate shock of our current situation, consider communications in the longer-term period of isolation and the eventual return to a new normal. Each chapter of this story needs a fresh approach.
Here are steps to consider as the story evolves:
J.W. Marriott said, “If you take care of your employees, they will take care of your customers and your business will take care of itself.” The hospitality legend knew who had the biggest impact on his organization – the people on the front lines.
In this difficult situation, take some time out of your day to care for them.
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Todd Sommers is a senior vice president at Allison+Partners, where he leads a team of integrated marketers and brings together multi-disciplinary campaign elements to create compelling programs for clients.